Website Analytics

Website Analytics provide you with insight to understanding website traffic and visitor behavior that is so critical to managing a website on a day-to-day basis. Web Analytics are what advertisers and everyone else use, to create quality content on the web. They help you started today creating targeted, ROI-driven (Return On Investment) marketing campaigns and improving your site design and content. High-end Web Analytics have a high level of enterprise capabilities. Further, they also provide timesaving integration with keywords. Of course, they track all your non-keyword initiatives as well.

Website Analytics are: Sophisticated. Easy. Free. They tell you everything you want to know about how your visitors found you and how they interact with your site. This way you will be able to concentrate your marketing resources on campaigns and initiatives that deliver Return On Investments (ROI), and improve your site to convert more visitors.

Specifically, they help you do the following:

• Learn what customers do & adjust your content to meet their needs
• Make daily decisions based on customer behavior
• Generate marketing numbers - not on guesswork
• Identify non-effective strategies and drop them pronto
• Adjust strategies according to what works
• Profit from informed advertising and content management decisions

How traffic statistics help you

Traffic statistics are a form of direct feedback. They work for you since they are unique and easy to use. This is because:

• They have intuitive and pleasant interface
• They have direct and timely technical support
• Are developed with extensive user feedback
• Are based on input of industry marketers and analysts
• They have over 100 marketers and webmasters provided ideas
• They have as few reports as possible
• They don't drown in reports and data
• They only see the numbers you really need to know
• They have crucial information in non-technical language

Our goal at The Online Inc. is to provide our clients with continuous development, excellent customer support, and cutting-edge technology at competitive prices.

We host a user-forum, publish informative articles from time to time, and support the dissemination of technology through philanthropy.

Features of Web Analytics

• Ad campaign tracking
• Drill down reporting including detailed visitor reports of page view history, robot page view history, etc.
• Export reports in CSV format and print preview of reports
• Free email support

Free for non-profit or non-commercial use

• Full web based configuration
• Graphing and an improved user interface
• Secure access to the report generator with multiple user support
• Significantly optimized code and database for faster logging and reduced database space usage
• Support for MS Access, SQL Server or MySQL databases
• Support for tracking of all types of web pages, downloads or multimedia files
• Web site action tracking such as e-commerce sales, newsletter sign ups, subscriptions, etc.

Client Requirements

Internet Explorer 6.0 and Netscape 6.2 have been tested to work properly with Web Analytics. Some Javascript and Stylesheet properties may cause problems in earlier browser versions. So, should have cookies and javascript enabled, in order to login and use them effecively.

Real Time Web Analytics and Statistics Software

Doling out the same old end-of-the-month statistics is worn-out and obsolete. New, modern day web analytics software tools, provide live traffic statistics that answering questions such as what ad campaigns are being converted into buyers.

Some of their features include:

• Track any type of web page, download or multimedia file
• Track advertising campaigns including which campaigns are delivering sales, newsletter subscriptions, etc.
• Supports drill down reporting with specific visitor demographics and web page access history
• No logfile trouble; it installs within minutes
• Access web statistic reports anywhere with your web browser

Summary

• You are able to tell how many visitors are viewing your site right at any point of time
• You can tell how many visitors are accessing your website and what pages are they viewing You can tell where your visitors are coming from
• You can tell exactly what search terms visitors are using in the search engines to locate your website and through which search engines
• You can also tell the detailed demographics of the website's visitors, such as their browser type or country of origin?
• Further, you know what ad campaigns are generating visitor traffic to your website and whether it is converting visitors into buyers Web analytics provide you insightful and detailed web traffic reports on visitor activity at your web site.