Link Building

By placing links on your website, you are associating it with others, thereby lending credibility to the quality of content. It is as simple as making friends in college or your hometown. You seek out those with similar interests. This means that, the more friends – LINKS – you have, the more popular you i.e. your website is. The spin-offs are obvious, over a period of time; it means more and more visitors to your site. Obviously, your website traffic reports are an invaluable source of this information.

When it comes to the art of link building, let us tell you that it is no different from any other aspect of marketing. This is because you must know your audience in order to find the types of sites that they come from. In link building patience and perseverance matters, since generating quality links from credible sources often takes time.

With something as important as link building, you ought to work with the professionals, and for the following reasons:

• Reputation: Our clients recommend our services. What more can you ask for?
• Past work: You review out past link building successes on our reputation page.

Please avoid the common pitfalls of getting ‘PageRank’ or link popularity. This essentially means, stay away from link schemes or free-for-all link-farms. And please steer clear of hidden links. Rather, create an outbound links page on your website only if it makes sense for your company or your audience.

Creating strong link campaigns

If you are promoting your website, a product or service, never ignore the "powered by: link" for web tools distribution. Be sure to give visitors easy access to code that includes a descriptive text link that they can copy and paste on their own sites.

A growing area of link building is now coming in the form of branded verticals and specialty directories. Companies are starting to build smaller portals with content and links, building something solid with long term value for their industry. These are, indeed, brilliant strategies.

By the nature of their quality content, such websites get listed in ODP web directories and on resources listings. When built properly, a secondary site can pass the Google ‘Page Rank’ value back to those who get linked from it.

When evaluating the weight of a link, search engines want to know as much as they can about it. Complicated issues like Javascript, bad coding, image map links, and CSS hurt the process because these make search engine spiders work too hard. This, in turn leads to mistakes while spidering WebPages. Link text puts sites into context, which is critical to determine places of importance related to a subject.

When in doubt, it pays to follow our advice on link building:

• Buy links if visitors that come solely from the link will justify the cost.
• Get links from pages that are read by the audience you want.
• Link to sites because you want your visitors to know about them.

Maybe you do not have the time for link building for your website. Or you have probably hired a company to do link building before, but they did not live up to your expectations. Either way, your problem is simple: you need links. And not just any links, but permanent, relevant links that actually drive targeted traffic to your site.

The Online Inc. specializes in helping websites get high quality links. We only employ the most ethical techniques, which are within major search engines' guidelines. The links we build are permanent, relevant, and one-way, i.e. they deliver both targeted traffic and also tangible benefits for search engine optimization.